IRON THERAPY INC. (aka IRON THERAPY PROJECT) is a veteran founded, family operated, non-profit organization dedicated to veteran wellness. We are a 501(c)(3) charity registered in New York State and California as a charitable organization. Our only goal is to help the veteran community by providing healthy, fun, and proactive methods for veterans seeking to achieve physical and mental well being.
President and CEO
Joseph Hurley serves as President and CEO of IRON THERAPY INC. Prior to IRON THERAPY, Joseph spent 14 years in the United States Army. During his career, he was assigned as an RTO, machine gunner, scout, sniper, recruiter, and eventually an instructor. He deployed in support of Operation Iraqi Freedom during the Troop Surge of 2007. During his time in Iraq, Joseph found that he could manage the stress of combat through the use of physical fitness training and, along with serving on a quick reaction force, was given the additional task of developing a physical fitness program for his unit. After his combat deployment, he was able to quickly reintegrate into stateside life using physical fitness as means to channel stress and aggression. After a tour as a recruiter, Joseph was assigned as an instructor in the Army National Guard’s Recruit Sustainment Program. He was tasked with teaching warrior tasks and battle drills to new recruits and again found himself leading others in physical fitness training. Joseph separated from the Army in February, 2018. In keeping with his desire to help others achieve their physical fitness goals, Joseph went on to attain a Personal Trainer Certification through the American Council on Exercise. In addition, Joseph continues to study psychology at SUNY Empire State College in an effort to better understand the mind/body relationship and how it can be used to achieve wellness throughout the veteran community.
Vice President and COO
Daniel Hurley serves as the Vice President and COO for IRON THERAPY INC. Prior to IRON THERAPY, Daniel spent 12 years in the United States Marine Corps. Starting his military career as a machine gunner in 2003, he would eventually attain the role of Weapons Platoon Sergeant, serving in combat tours to both Iraq and Afghanistan, as well as the 31st Marine Expeditionary Unit. He also spent four years as a Combat Instructor, including two years at the Advanced Infantry school teaching leadership and tactics to machine gun squad and section leaders. Additional duties over the course of his career also led him to 3rd Marine Regiment Operations where he was responsible for the preparation and oversight of at-sea command and control measures for a multinational coalition of naval and amphibious forces, as well as the battalion legal office where he assisted in the adjudication of legal issues. In 2013, Daniel volunteered to be a speaker for the Commandant’s Never Leave a Marine Behind program which addressed the issue of military suicide and prevention. He presented lectures and guided discussions to hundreds of active duty Marines and it was during this period when he began thinking of ways to provide solutions to this existential issue. Daniel left active duty in 2015 and attended school at Santa Monica College where he graduated with high honors, attaining an associate degree in business administration. He is currently working towards his B.S. in Science, Technology, and Society at Stanford University.